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*The image in the header is for reference and shows the iPad Air M2. | Photo credit – PhoneArena

Apple has been experimenting with developing new revenue streams for years, hoping to revolutionize another industry and reinvent a cash cow similar to the iPhone. However, this didn’t go as well as the company had hoped – the abandoned car project and Apple Vision Pro comes to mind – it has led to some pretty interesting prototypes.

Bloomberg’s well-known Apple insider Mark Gurman today revealed a fascinating piece of information about the canceled Apple TV. This device, which Apple abandoned soon after its launch, would have served much more purpose than a simple television. In fact, had the company actually implemented this, it would have been one of the earliest examples of modern smart TVs.

Steve Jobs had teased such a product many times and the Apple fan base was now waiting for his announcement every day. Jobs envisioned a television that was essentially just a giant iPad or Mac. The TV would sync with other Apple products and iCloud and, most interestingly, would be touch-enabled, allowing users to do video conferencing and even office work.

This project was canceled when Apple started crunching the numbers and realized that the TV industry would not be as profitable as hoped. Jobs wanted to shake up the industry, but most people didn’t care much about visual quality and instead opted for the cheapest LCD they could find. Unlike smartphones, TVs aren’t particularly known for being updated every year. However, before the cancellation, Apple had several prototypes made and experimented with. The teams sat huddled at tables and discussed the logistics of supply chains and manufacturing costs. Others got to work on the operating system that this device would have, something that, according to Jobs, should have “the simplest user interface imaginable.” Although the project unfortunately never saw the light of day, it’s hilarious to imagine that somewhere at Apple, perhaps forgotten in some closet, there’s a TV that’s essentially a giant iPad. It certainly sounds like something Jobs would have liked to work on, and perhaps we’ll see something similar one day. However, it will probably cost an arm and a leg and maybe even a kidney.

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