The best Black Friday beauty deals at Amazon, Sephora, Ulta

As someone who has tested more than 500 beauty products in three years, it means something when we award a PEOPLE Tested badge. We put products through their paces in three labs across the country and take them home for up to six months of long-term testing. When new products come onto the market, we re-evaluate them.

Since we’re friends, my shopping guide will give you the best beauty deals to take advantage of on my favorite weekend: Black Friday. I know what you’re looking for: shampoos for thinning hair, skin-tightening creams, it works. We’ve spotted deals on some of the best Tarte concealers for mature skin we’ve tried and the Laneige lip mask that everyone will want in their lineup.

Everything on our list has been thoroughly tested—and everything is under $50, thanks to Black Friday discounts at Amazon, Sephora, Target, Ulta, and more.

The best Amazon Black Friday beauty deals

My makeup mirror is full of brands vying for space in my articles, which means I have to wade through a ton of formulas with unsubstantiated claims to find the ones that work. When these golden products are identified, I want to shout about it from the rooftops – especially when they go on sale.

I’ve been tracking our winning products for Black Friday deals and some of my insights on groundbreaking K-beauty skincare and TikTok-viral hair oils are mind-blowing. And now that it’s officially here, I’m bringing you my insights on a silver platter, including hair, skin, and makeup offerings.

The best Amazon Black Friday hair deals

We’ve tested everything from hair growth shampoos to curling irons. Find deals on the shiny anti-frizz spray celebs use and a budget hairdryer that blew us away in our search for the best.

Vegamour GRO+ Advanced Balancing Shampoo, $36 in cart

The best growth shampoo we’ve found is this Vegamour formula, which is 25 percent off for Black Friday (you’ll see the savings in your cart). It not only thickened the hair but also significantly lengthened the curls within a few weeks. It is enriched with niacinamide, Spanish microalgae and a tailor-made growth complex that makes our strands stronger, longer, fuller and healthier.

Mielle Organics Rosemary Mint Hair Strengthening Oil

If you want to double your hair growth, we recommend adding this viral hair growth oil to your cart. We tested this budget-friendly oil for six weeks and loved how quickly it absorbed into our scalp, leaving us with non-greasy hair and a gradual but noticeable change in hair thickness.

Conair InfinitiPRO SmoothWrap

A good hair dryer for less than $50 is virtually unheard of—unless you’re familiar with the Conair SmoothWrap. This device was the best budget model we tested. It dried an entire head of hair in four minutes and delivered smooth, professional blow-dry styles. The scope of delivery includes two styling attachments, a concentrator for smooth styles and a diffuser for natural curls.

The best skincare deals

Skincare is one of those beauty categories that can easily go up in price, but thanks to these Black Friday deals, you can save on tried-and-tested products like some of our favorite night creams, dark spot correctors, and vitamin C serums.

GoPure Neck Firming Cream

When I heard that this neck cream quickly improved the appearance of neck wrinkles, I knew I had to ask my mom and grandma to help me test it. This formula visibly smoothed my 75-year-old grandma’s skin texture in just one month, improved her appearance by years, and subtly tightened her skin.

Neutrogena Rapid Tone Repair Dark Spot Corrector Serum

This serum scored top marks among the dark spot correctors we tested, effectively reducing the appearance of our tester’s dark spots in just six weeks. An added benefit was the anti-aging benefits and targeted fine line targeting due to the retinol-infused formula, which was gentle and non-irritating.

L’Oreal Paris Age Perfect Anti-Aging Midnight Cream

Real Housewives Former beauty influencer Bethenny Frankel and a PEOPLE editor have one thing in common: They both use loads of this antioxidant-rich, vitamin-packed night cream. Just one application of this ultra-rich moisturizer revived our editor’s dry, sagging skin, and she never looked back.

The best makeup deals

Refresh your makeup routine with deals on PEOPLE-approved cosmetics, including a celebrity-loved tinted moisturizer that creates a natural, bronzed glow, a drugstore concealer that smoothes fine lines, and more.

Maybelline Instant Age Rewind Concealer

We’ve tested hundreds of concealers and one of our favorites is a drugstore product from Maybelline. Our testers found that the formula blends well with mature skin, conceals fine lines, and keeps under-eye skin hydrated all day long. Even Reba McEntire relied on this pared-down choice for glowing, smooth skin during her 2024 Super Bowl appearance.

L’Oréal Lumi Glotion

Celebrities and PEOPLE editors alike routinely reach for this radiant tinted moisturizer that adds a sun-kissed bronze to any makeup look. Use it as a luminous base for full-on glam, like Martha Stewart and Kendall Jenner achieving photo-worthy complexions with this discounted moisturizer, or wear it alone for a warm, glow-from-within look.

Stila Stay All Day waterproof liquid eyeliner

Using a liquid eyeliner may sound daunting, but this no-smudge eyeliner makes it easy to create a sharp look that lasts all day. Our testers liked that this eye-catching eyeliner was easy to maneuver thanks to its square tip that paints pigmented, smudge-proof lines and glides smoothly over mature, wrinkled eyelids.

But the sales don’t end there. Keep scrolling to see more of the best Black Friday beauty deals PEOPLE tested before you check out—your makeup, hair, and skin will thank you later.

MAC lipliner pen

Laneige Lip Glowy Balm

Murad Acne Control Body Wash

Glossier Balm Dotcom

Peter Thomas Roth Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches

Kiehl’s Avocado Eye Cream

Benefit Cosmetics The Porefessional Super Setter Setting Spray with code “Smooth”

Monday Haircare volume shampoo

Supergoop Play Everyday Lotion SPF 50

Neutrogena Hydro Boost moisturizer with SPF 50