GRAMMY® and six-time Latin GRAMMY® Award winner KAROL G gets the Bratz® treatment as the brand announces its latest collaboration

To celebrate KAROL G’s Latin GRAMMY win, Bratz and KAROL G are releasing the hottest Bichota-inspired exclusive doll, available December 3rd

LOS ANGELES, Nov. 25, 2024 (GLOBE NEWSWIRE) — Bratz®the trendy lifestyle and fashion doll brand from MGA Entertainment (MGA) A leader in pop culture since 2001, today he announced the launch of his Bratz x KAROL G collector’s doll. Following KAROL G’s win at the 2024 Latin GRAMMY® for Best Urban Music Album, the brand known for its uncompromising self-expression and one of the most influential reggaeton artists of this generation is joining worlds to showcase the Colombian musician’s look to reinterpret the Latin GRAMMYs 2023. but Bratzified! Bratz’s first collaboration with a musical artist, the Bratz x KAROL G Collector Doll, will be available for purchase in the United States starting December 3, 2024, and will be available for pre-order worldwide. The doll will also be available online and in stores worldwide in Mexico, Colombia, Peru, Chile and Spain.

Female empowerment has been the mark of 2024, and KAROL G and Bratz know a thing or two about what it means to exude uncompromising confidence. Since the release of her 2020 chart-topper “BICHOTA,” and reinforced by her GRAMMY®-winning album “Mañana Será Bonito” and Latin GRAMMY®-winning album “Mañana Será Bonito (Bichota Season),” KAROL G has the expression “Mañana Será Bonito (Bichota Season)” popularized. Bichota,” representing a strong, empowered woman who controls her own destiny, be it through her bold fashion, authenticity or power in pop culture. Bratz and KAROL G are “Bichotas” through and through. The new collectible doll embodies the “Bichota” spirit, encouraging fans everywhere to shine in their own light and never settle for the status quo.

“I can’t believe I’m celebrating another huge milestone in my career with my very first doll – and I’m so proud that it’s with Bratz, a brand I’ve always been a superfan of and grew up with am!” said KAROL G. “It’s surreal to think that just over a year ago I celebrated my first Latin GRAMMY win, and now I get to share a doll inspired by that very moment in my career .” Bratz are in their own way “Bichotas” – they are independent, bold and powerful trendsetters who have been part of our lives since the early 2000s. This collaboration is a true labor of love and a celebration for fans across Latin America and beyond.”

Wearing a look inspired by the icon’s beautiful rose gold dress from the 2023 Latin GRAMMYs, the Bratz x KAROL G doll tells a celebratory story about the record-breaking musician’s life and achievements. The doll comes with a second outfit inspired by Karol’s real merch – including a “Bichota” seasonal T-shirt – and accessories such as mini awards and a hyper-realistic replica of a KAROL G LP. The exclusive, bespoke packaging features illustrations by KAROL G in the popular Bratz style and a dazzling barbed wire depiction.

“From the beginning, Bratz has championed women moving through the world with fierceness and bravery. By collaborating with KAROL G as our newest collectible fashion doll, we are excited to celebrate a woman and global pop star who has broken boundaries in the world of music, fashion and culture, and spreads a mission of ‘Bichota’ energy,” said Jasmin Larian-Hekmat, Creative Director of Bratz, honors our dedicated fan base in Latin America and Spain who have accompanied us from the beginning.”

The Bratz x KAROL G Collectible Doll will be available for pre-order in the United States and worldwide on Bratz.com beginning December 3, 2024. The collectible doll retails for $50.00 and is also available online and in select stores worldwide in Mexico, Colombia, Peru, Chile and Spain. Tune in on Bratz.com, Instagram and TikTok and subscribe to the Bratz.com newsletter for more information.

About MGA Entertainment

MGA Entertainment is one of the largest privately held toy and entertainment companies in the world and is known for its commitment to creativity, quality and innovation. Headquartered in Los Angeles with offices around the world, the company develops innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home decor, stationery, sporting goods, films and television series. The MGA family includes award-winning brands such as LOL Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel Petz™, Micro Games of America and Fluffie Stuffiez™ , BABY born® and Zapf Creation®. For more information please visit us atwww.mgae.comor visit us on LinkedIn, TikTok, Instagram and Facebook.

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Attachments

• Bratz x KAROL G collector’s doll

• Bratz x KAROL G collector’s doll with two outfits

CONTACT: Hailey Peterson

FINN partner for MGA Entertainment

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MGA Newsroom

MGA Entertainment/Bratz

+1.818.221.4431

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