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Like a birthday present, your 2024 music algorithm is tightly wrapped with a bow. For many Spotify users around the world, late November and early December is another reason to celebrate. Now that we can carry millions of songs in our pockets every day, we have even more reason to see detailed analysis in our annual music roundup. But how exactly does Spotify collect this data and adapt our algorithms to our ever-changing tastes in musical vibes?

As a global company and streaming platform, Spotify more than achieves 180 countries. Since its launch in 2008, the service has overtaken all other methods of listening to music. With the aim of a “smooth music experience for listeners“Spotify employees have spent countless hours obtaining high-quality customer feedback regarding desired streaming preferences. This has made Spotify the dominant figure among all other streaming platforms and conquered the music world.

Spotify officially named “Wrapped” its end-of-year music analysis for users in 2016, but it didn’t become popular until the feature was added to the app. Before 2019, users could only access their personalized year in music via the website. But what really revolutionized Wrapped was intern Jewel Ham’s story concept inspired interactivity between listeners and different functions. To delve deeper into what Spotify Wrapped really is, let’s look at the summary analysis, popular music predictions in 2024, and how algorithms adjust throughout the year.

Staff continually updates users’ Wrapped summaries with different widgets each year. In 2023, Spotify listeners received a personalized character card to their music (“Me in 2023”), their perfect city that suits them (“SoundTown”), along with their top five most listened to genres and artists, as well as the message of a top five artist. You’ll also get detailed data analysis on the number of artists and genres listened to, as well as the total minutes spent.

It’s no surprise that Taylor Swift was the most listened-to artist last year in connection with one of the most successful tours of our century. She was followed by Bad Bunny, The Weeknd, Drake and Peso Pluma, who shared the podium. In Rowan Davies’ article for TechRadarhe expects similar trends to last year, with Taylor Swift landing in the top five alongside Troye Sivan, Charlie XCX, Sabrina Carpenter and Chappell Roan. Many of these artists’ popularity rose for a variety of reasons, including virality on TikTok, the release of successful albums, and popular collaborations. While each of these artists achieved greater fame, it’s a strong prediction that they will top the Spotify charts in Wrapped.

Although there have been rumors and concerns about Spotify’s unofficial “deadline” to stop analyzing trends after October 31st, Spotify X dismissed these speculations with a comment treat. However, they still remain in the mystery over the unclear deadline for wrapping up the Wrapped data. The bright side is that there’s no reason to stress about fully customizing your Wrapped results come Halloween.

However, this means that Spotify will track your regular music listening habits throughout the year and suggest new music to you based on your personalized algorithm. The bandits for recommendations as treatments is an AI system that recommends both previously heard songs and new songs with a similar style. It solves each user’s algorithm trend with a similarity/distance formula like the one shown below:

Photo courtesy of Similarity Functions.

This particular equation is known as Euclidean formula Used to calculate the direct distance between two points – in this case, the distance between your own music preferences and those of others. Each person’s preferences are analyzed based on the different playlists they create, the songs they skip (and how long one spends listening to a song before skipping), and the location from which they listen.

Think about the songs you hear. Spotify then categorizes your music tastes into four broad groups, grouping artists and music into genres: Country, Jazz, Classic Rock, and Folk. Each of your songs will be placed into these categories, spaced apart based on how much a song represents a particular genre. This is considered t-SNE algorithm to map each song into a two-dimensional latent space.

Photo courtesy of Deep Content-based Music Recommendation, Aäron van den Oord, Sander Dieleman and Benjamin Schrauwen, NIPS 2013.

After analyzing the audio data of the songs people listen to, The BaRT uses the 30 second rule to infer a listener’s enjoyment of recommended music. If they listen for more than 30 seconds before skipping, Spotify will continue to suggest similar songs. The same applies in particular to the time you spend with a playlist: the longer you listen to it, the more Spotify recommends songs in a similar category.

Finally, Spotify takes into account the personal information users share, such as location, language and age. These demographics clearly play a role in understanding what is preferred or disfavored by a particular local, speaker or generation. For example, if you chose French as your language on Spotify, the algorithm will provide you with additional French music recommendations.

Although we play an influential role in the music we listen to – and what contributes to our Wrapped each year – Spotify constantly tracks our preferences with data analysis tools. By using it collaborative, content-based and linguistic filteringSpotify introduces us to old favorites and new songs we may never have heard before. To cap off the end of the year, our tailored Wrapped profiles encourage us to set new personal records with our listening habits.

As a Spotify user, you’re probably excited to receive your 2024 music trend analysis. Now that you’ve learned a lot about the complex systems and programs Spotify uses to track your preferences, you might enjoy this gift a little more. Spotify is your personal music assistant, providing your musical tastes with all the essentials and more. So when you hear a new song on a bus ride or on the way to class, remember that Spotify sent you this music to enjoy – but don’t be afraid to skip the song before thirty seconds are up!

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