JJJJound and New Balance unveil two sophisticated 993 designs

YJJJound Continuing to establish itself as a key partner in the sneaker world, it introduces two carefully crafted iterations New Balance’s 993 Silhouette. Known for its understated yet impactful design ethos, the Montreal-based studio revisits its signature palette, delivering subtle yet impactful updates to the popular model.

SNEAKERS

The collaboration introduces two different designs: one with a clean color palette with earthy tones and the other with a darker, rougher look. The first pair features military gray and angora tones with a contrasting white and cream midsole, while the second pair features a combination of military gray and black for a bolder appearance. Both pairs feature JJJJound’s minimalist branding on the insoles, allowing the design itself to take center stage.

Review of past collaborations with new adjustments

These 993 iterations are inspired by previous JJJJound x New Balance releases, such as the highly regarded 990v3 and 992 models. While the colorways feel familiar, the execution of the 993 brings new nuances. Reflective silver accents on one pair and tonal black overlays on the other create a delicate balance between tradition and innovation.

One of the most noticeable updates is in the tongue design. Deviating from the standard double-line “New Balance” and “Made in USA” branding, these versions feature a sleek “Made in USA” label prominently positioned at the top. This subtle redesign highlights the shoe’s slim profile while maintaining its classic identity.

High-quality materials and thoughtful craftsmanship

Both models are part of New Balance’s “Made in USA” line and are at least 70% domestically manufactured. Premium suede overlays paired with breathable mesh underlays dominate the upper, ensuring durability and comfort. These high-quality materials offer functionality for everyday use.

The midsole designs further differentiate the two pairs. The lighter version uses a cream and white combination that complements the muted tones of the upper, while the darker version features a black midsole that adds to its bold, modern look. These carefully chosen contrasts allow both couples to stand out in unique ways.

JJJJound’s distinctive approach to minimalism

JJJJound’s collaboration with New Balance exemplifies the studio’s focus on refined simplicity. Instead of opting for dramatic changes, the brand focuses on small, impactful details that resonate with its audience. By prioritizing texture, tone and proportion, JJJJound continues to deliver shoes that strike a balance between form and function.

Although an official release date has not yet been announced, the sneakers are expected to be available in December 2024 via JJJJound’s website and select retailers. With the studio having produced highly sought-after collaborations in the past, these 993 models are likely to attract a lot of attention from fans and collectors alike.